This article (original title – Hacks, Flacks and Superstacks) was first published in the August 1976 issue of Content magazine. Mick Lowe is a well-known retired Sudbury journalist with a keen insight on labour issues. From 1975 to 1988 he worked as a freelance journalist, becoming a frequent contributor to the Globe and Mail.
In 1977 he became a staff reporter for CBC Radio News where he helped to open the network’s Northeastern Ontario News Bureau. From 1995 – 2002 Mick Lowe was a regular columnist for Northern Life.
Why, man, he doth bestride the narrow world like a Colossus; and we petty men walk under his huge legs, and peep about to find ourselves dishonorable graves. Men at some time are masters of their fates; the fault, dear Brutus, is not in our stars,but in ourselves, that we are underlings.
-Julius Caesar, Act 1, Scene 11
Sudbury, Ontario – Early on Good Friday morning, April 16, 1976, James D. Cullen was killed while working the graveyard shift at Sudbury’s Frood Mine. In itself, there was nothing unusual about Cullen’s death. He was, after all, the fifth worker to die on the job at Inco since the first of the year. But the cave-in that killed James Cullen triggered a chain of events that few could have foreseen.
The Good Friday accident, an angry union, and an alarming injury rate (3,000 reported accidents in the first half of the year) combined to touch a raw nerve somewhere in the upper regions of management at Inco, a company that is acutely sensitive to its public image, especially in Sudbury. The result was a bitter, behind-the-scenes battle for the hearts and minds of the people in this city.