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There’s no such thing as bad press, says Frank Smeenk, so he won’t apologize for a controversial and sexy video hyping the Ring of Fire. Smeenk is president and chief executive officer of KWG Resources Ltd., an exploration company participating in the discovery, delineation and development of chromite deposits in the Ring of Fire.
Smeenk has come under fire since a short video produced by model-actress-entrepreneur Theresa Longo was released on YouTube. In it, Longo, 29, and friend Ashley Bonar, 32, rhyme off five facts about the Ring of Fire while dressed in bikini tops and short shorts at a cottage in Haliburton.
Smeenk said the idea for the video wasn’t his, but he’s glad Longo thought of it because it’s garnering headlines for the junior miner in Canada and abroad. That can’t be bad for a company trying to attract investors.
He admits to being surprised, though, at the reaction, saying: “I would have thought that two girls having fun at the cottage was nothing remarkable.”
Smeenk met Longo at the Prospectors and Developers’ Association of Canada convention a couple of years ago and last year asked her to host an event KWG was sponsoring.
It is common at PDAC conventions for attractive women to be hired as assistants to staff booths and exhibits, and Longo had acted in that capacity several times. “Not everyone does it, but there is a bit of a history of that being the case,” said Smeenk.
He was impressed with how Longo handled herself. He didn’t pay her for her work because his company was broke, so he gave her shares in KWG in lieu of money.
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