Canada’s natural-resources companies: Reputation management (The Economist – November 22, 2014)

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The government promises to keep promoting miners’ and energy firms’ interests abroad if they behave themselves

OTTAWA – FEW governments have aligned their interests so closely to those of their country’s energy and mining firms as Canada’s Conservative administration. The prime minister, Stephen Harper, has boasted of Canada as an “emerging energy superpower”. Under the banner of “responsible resource development”, his government has done its best to ease the way for minerals firms, at home and abroad, including directing some foreign aid to countries where Canadian firms wanted to drill.

Ministers point with pride to the C$174 billion ($169 billion) in export revenues from sales of minerals, oil and gas in 2013 and to the fact that Canada is home to more than half of the world’s publicly listed exploration and mining companies.

But the downside of seeming so cosy with extractive firms is that whenever one of them gets in trouble—an inevitable occurrence with 1,500 firms active in more than 100 countries—the country’s image is tarnished too. So the government has recently begun to reduce that vulnerability by taking a stricter line on corporate social responsibility (CSR) and bribery by Canadian firms operating abroad. Protecting the national brand is “a huge part of it,” says Andrew Bauer of the Natural Resource Governance Institute, a group that monitors the industry and lobbies for openness.

Ed Fast, the international trade minister, admitted as much on November 14th, as he introduced new rules that require Canadian resources firms involved in disputes with local communities to take part in a resolution process. If any firms refuse, the government will withdraw its economic diplomacy on their behalf.

In Mr Fast’s eyes, Canada’s brand shines like a freshly minted ingot, and simply needs to be preserved rather than restored. Campaigners beg to differ. They note a slew of protests against Canadian firms’ projects, from Romania (pictured), where environmentalists are objecting to plans for an opencast gold mine, to Guatemala, where guards at a nickel mine have been accused of gang rape.

The government is also promising to strengthen the mandate of its official “CSR counsellor”, whose job is to advise resources firms and mediate in their disputes. The post has been vacant for a year, and the previous incumbent made little progress because the companies were not obliged to co-operate.

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