Perception study of Aboriginal Canadians reveals low opinion of mining industry – by Creamer Media Reporter (MiningWeekly.com – November 18, 2014)

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JOHANNESBURG (miningweekly.com) – A Canada-wide survey of Aboriginal Canadians who reside in rural and/or remote communities has revealed that only 38% have a favourable perception of the mining and mineral exploration industry. This is a considerable difference compared with the positive approval among Canadians cited in recent industry studies, ranging between 76% and 82%.

The results provide valuable insight on how mining proponents can gain social license by building positive relationships with Aboriginal communities, addressing concerns and ensuring the communities benefit from proposed projects.

Canada’s Minister of Natural Resources and the Federal Economic Development Initiative for Northern Ontario, Greg Rickford, on Monday highlighted the importance of mining to Aboriginal peoples and the Canadian economy, as well as the potential presented by areas with high mineral development opportunities such as the Ring of Fire and the North.

When addressing attendees of the Canadian Aboriginal Minerals Association’s twenty-second annual conference, the Minister also emphasised the Canadian government’s commitment to responsibly developing Canada’s natural resources, which includes engaging with communities and environmental stewardship.

Rickford underscored the government of Canada’s ongoing efforts to increase Aboriginal participation in the mining industry with a particular emphasis on Aboriginal youth. These efforts included funding initiatives for training Aboriginal peoples as well as strengthening Crown consultations.

Robert Simpson, president and CEO of natural-resources sector communication and public relations firm PR Associations, which commissioned the study, noted that the firm’s perception survey would provide a benchmark upon which the industry could measure the effectiveness of ongoing engagement with Aboriginal people. “Industry should look at this study positively as it is clear the economic and social benefits of responsible mining are resonating with Aboriginal people in Canada.

“For PR Associates, we are better able to provide our clients with strategic communication which will help build the trusting and transparent relationships necessary for resource development to proceed.”

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