http://www.cbc.ca/news/canada/sudbury
https://covergallsworkwear.com/
Founder of Covergalls appears on CBC’s Dragons’ Den
A Sudbury entrepreneur is one step closer to expanding her business, after successfully landing a deal on CBC’s Dragons’ Den program. Alicia Woods, the founder of Covergalls, was shown on the show during the premier Wednesday night.
The product is clothing for women who work in the mining industry. Woods said it’s the female version of the coverall. She said it has two features, the first being that it fits women properly so no extra material can get caught in equipment.
Woods said the second feature is functionality. “If you can imagine having to use the washroom facility and if you have a one piece coverall, you have to take everything off,” she said.
“So having the hidden rear-trap door just makes it a far more functional garment and easier for those bathroom breaks.” Three dragons took interest and a deal was made during the show between Woods, Arlene Dickinson, Mike Wekerle, and Jim Treliving.
“Having their … knowledge and experience is definitely going to help to grow the brand and get us into industries that we’re currently not in,” she said.
“They all certainly bring something unique to the table and I think by working all together, we can grow the brand that women are seeking when they’re looking for work wear.”
For the original source of this article, and a radio interview, click here: http://www.cbc.ca/news/canada/sudbury/sudbury-s-alicia-woods-seals-deal-with-dragons-1.2801155