Founded in 1928, Canadian Business is the longest-publishing business magazine in Canada.
Funny, isn’t it, that just as investment in Canada’s vast reserves of oilsands hits a new high—$134 billion worth of projects under construction or soon to start—we should be struck by an unexpected question: Does anyone even want our oil? Given recent events, you couldn’t blame us for wondering.
For virtually all of the oilsands’ 45-year operating history, the overwhelming challenge was at the upstream end, finding technically and economically viable ways of getting the oil out of the sand, and coaxing brave investors to fund them. In the blink of an eye, the greatest obstacle has drifted downstream to the relatively simple matter of getting the stuff to market.
The obvious solution is to build pipelines emanating from northern Alberta to deliver more of our crude to the world. But recent events have shown that to be more problematic than anyone could have guessed.
Certainly the announcement on Jan. 18 was an abrupt and unexpected reality check. Forced to render an immediate decision on the controversial Keystone XL pipeline proposal by Republican opponents in Congress, U.S. President Barack Obama turned down would-be builder TransCanada Corp.’s application.